5.1. How to understand customer needs

The relationship of trust and respect with prospects and customers

Learning guide - The challenges of engaging customers in a retail environment

Introduction to the challenges of engaging customers in a retail environment

5 key steps to engage with customers and understand their needs

Listening and understanding so that you can help the customer

Show that you have understood and offer to assist

Key points to remember about successfully interacting with customers

Learning guide - Introduce different products into a needs-based conversation

Introduce different products into a needs-based conversation

Creating value proposition for each of your products

Introducing structure into the needs based conversation

A case study to demonstrate how the structure works

A role play to demonstrate how the structure works in action

Drilling into the business goals to truly understand the client's needs

Summarizing the conversation before offering solutions

Key points to remember when introducing multiple products to a client

Learning guide - Prepare for objections in order to handle them confidently and effectively

Prepare for objections in order to handle them confidently and effectively